Château Pudris
Strategy - Brand Identity - PACKAGING - web site - print
A crazy adventure...
The story of Virginie and Thierry, freshly arrived in Bordeaux in 2022 after 50 years in Champagne, is a bit crazy... And we’ve created two ranges with very original packagings to embody that madness.
The first one, Château Pudris range, inspired by pharmacology (to remind Virginie’s profession for 25 years in Reims) ; and the second one named as Folie Pudris, several cuvées with very indivual characters, to emphasize Thierry’s passion and creativity.
A fine example of the freedom to create, whatever the region and the constraints of the appellation. Proposing new, original and surprising things is allways possible, and will certainly help appellations to evolve and reinvent itself...